Virtual Cards and the Future of Insurance
I thought I was an innovative and open-minded insurance executive. After more than two decades in the industry, including a role as EMEA COO in a digital company, I had to admit how little I actually knew about modern payment systems. Throughout my career, I repeatedly encountered the same issues. Premium reconciliation, where something always remains unclear. Claims funds are accompanied by cumbersome Excel files, difficult to read, let alone reconcile with policy and claims systems. Even in the age of artificial intelligence, dozens of people in operations and finance are still working to make sense of operational discrepancies. At some point, I came to believe this was simply the reality of our industry. Payments were a monster around which we organised ourselves, not something we could fundamentally improve. If change were to happen, it would come at the level of the broader financial system, not from within insurance. Virtual cards (VCNs) changed that perspective and have become something of an obsession for me over the past few years. Virtual cards have exceeded my expectations. They are not a universal solution, but they can address a significant share of the structural issues that still exist in the processing and allocation of payments in insurance. A virtual card (VCN) is a digitally generated card number for a specific payment, with clearly defined rules regarding amount, usage, and validity. Imagine a claim paid directly to a customer for the replacement of a damaged item. You define the amount and generate the card number through a dedicated platform. The customer instantly receives a card that can be added to Apple Wallet or Google Wallet, or used online. You might argue that many customers still prefer cash. But almost everyone now has a smartphone, do they not? And from my experience, when it comes to receiving money, customers are far more willing to accept new solutions. An even more relevant use case is the payment of service providers – medical facilities, assistance providers, or repair shops. The card is generated instantly, and the insurer can impose clear conditions on how the funds are used – for example, restricting payments exclusively to spare parts. A transaction is no longer just a transfer of funds. It becomes a controlled financial event. A virtual card can be generated for a specific claim, a specific supplier, or even an individual transaction, with predefined limits, validity, and usage conditions. In many insurance operations, reconciliation is still a separate process, often manual and frequently delayed. With VCNs, the transaction itself carries the information needed to understand who was paid, for what, and under what conditions. There is no need to match bank statements with spreadsheets and records from policy or claims systems. Data is clear and structured, and each transaction can be easily tracked and verified. Instead of fragmented information and manual reconciliation, there is a consistent record at transaction level. Traditional payment processes, with limited visibility, often require capital to be held in various accounts, creating inefficiencies and reducing flexibility. VCNs enable a far more precise approach. Payments are executed when needed, within clearly defined limits. This reduces the amount of capital that remains idle or trapped in the system. Over time, the impact on liquidity management and financial efficiency becomes visible. In recent years, insurance ecosystems have become increasingly complex – more partners, more distribution models, more outsourced processes. As complexity grows, the limitations of traditional payment mechanisms become more apparent. VCNs are not a magic solution. But they represent one of the few areas where targeted changes can generate significant benefits. For an industry that manages large volumes of capital and is under increasing pressure to improve efficiency and control, the adoption of VCNs becomes a logical choice.
